Social Networking Users Have Big Mouths and Won't Shut Up. Businesses, Are You Listening?
More interesting data points (sources below) in the effort to understand why social media will have an increasing influence over buying decisions:
- 71% share online recommendations at least once every few months
- 29% share online recommendations every few weeks
- 10% share online recommendations every few DAYs
Essentially, social networking users have big mouths and won't be quiet, so businesses need to take heed and evolve their listening and engagement skills.
As I've said before, People Trust People. 78% of consumers trust peer recommendations, and only 14% trust traditional advertisements. Consumers are divorcing themselves from traditional advertising, and turning to each other as they make their buying decisions.
Together with the exploding growth of social media, this has big implications for businesses.
Here are some of my core recommendations about what small businesses should do to embrace these new challenges and opportunities.
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- 2 years ago
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