4.5 Ways To Tame The Noise and Boost Natural and Social Discovery
Thanks to TWTRCON and PR Newswire, and most of all to the people who voted to give me chance to speak (http://bit.ly/1Ut5St) about an important topic.
The topic is "When Social Media Attacks - 4.5 Ways You Can Tame The Noise and Boost Natural, Local and Social Discovery".
We all know the web has incredible power that is dramatically changing the way that people find and engage with each other, with businesses, and with the things that they care about.
It's easy to find, but it's hard to be found. Thousands of search results, a torrent of Tweets, Facebook posts, and more.
It's easy to respond when something is right in front of you, but it's hard to listen. The myriad channels on the web including Twitter, Facebook, your web site, and the conversational web make it tough to identify the things that are most important amidst the noise.
There is a huge noise problem that is keeping a lot of people and businesses Since I'm at TWTRCON I'm thinking about Charles from DonorsChoose.org and Scott from Charity: Water at the moment, but all types of businesses need help being found and engaging online.
Here are 4 ½ ways that you can tame the noise and be successful.
- Get online and keep it simple with a conversational hub that you own so that you're not bouncing around and being inconsistent.
- Be human and authentically talk about what you are passionate about. That is what will make you remarkable.
- Connect where your audience is - don't make it hard for them to reach you however they want to. Be where your customers are rather than forcing them to come to you.
- And a half for extra emphasis - LISTEN and RESPOND and SERVE consistently using tools that help you to focus on the people and conversations that matter most.
Ultimately, it's both process and TOOLs that are needed to make all this work and keep it simple. CloudProfile is trying to be one the best tools for accomplishing this - taming the noise to help you be found and engage online.
Connect with me at http://hawkinson.cloudprofile.com and then Twitter, Facebook, email, phone or whatever you'd like from there. I would love to connect with you.
- 2 years ago
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