Video - Facebook Connect Best Practices in Action - JibJab Preso at TechCrunch50 #tc50
Facebook Connect best practices in action - JibJab presentation at TechCrunch50 on stage with Facebook. Very interesting commentary from the CEO of JibJab.
Video below.
This year JibJab has deeply integrated numerous Facebook Connect features, including simplified login, access to friends, birthday data, user photos and friends' photos, and most importantly, distribution capabilities for users to post content to their own stream or to a friend's Wall.
JibJab's Facebook Connect implementation helped attract 100,000 active users in just two months, and users click on their Facebook stories approximately seven times more than e-mail stories.
JibJab's approach illustrates how to turn a good Facebook Connect implementation into a great one
Based on these best practices, JibJab is going to be in a great position to grow to the next level this coming holiday season. Stay tuned.
For our part, we're going to make 100% of these best practices be built in to CloudProfile. We'll be doing the same for Twitter, so that our users can get the most out of these great platforms without having to struggle to make it happen.
Updated to include some of the underlying data about the results that JibJab has achieved with their Facebook integration.
2 years ago